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In this blog I will take about different areas of innovation and include some case studies and a few innovative products. Enjoy :)

Wednesday 18 January 2012

Take Me Out takes dating to a whole new level....


After watching about 5 minutes of this so called dating TV show, it had me thinking "Is this the first show of its type?" After doing a bit of Google-ing I'm pretty sure the answer is yes.

There was the Blind Date with Cilla Black which ran though the 1980's to the 2000's. This was a completely different set up to the ITV show Take Me Out.

The show 'Take Me Out' involves 30 single Ladies standing behind a podium, each lady gets a white light on their podium. If they are unimpressed by the single man which tries to impress the ladies, they can switch their light to red. After 3 rounds if the single man has white lights still remaining, he can then chose which lady he would like to take for a date to the Isle of Fernado's in Tenerife.

This is an innovate way of dating and TV as it is the first TV show of its type. The show manages to draw in views of over 4 million viewers each week, whether this is down to the witty comments from the host Paddy McGuinness or to see the humiliation on the lads face when he is rejected by every single woman there! Who knows but it certainly brings in the viewers week after week. And with the introduction of Take Me Out: The Gossip on ITV2 afterwards, this has brought in more and more views each week.(www.itv.com 18/01/2012)

Here is the advert for the show, its not the best but there wasnt anything better on YouTube!

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