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In this blog I will take about different areas of innovation and include some case studies and a few innovative products. Enjoy :)

Tuesday 17 January 2012

Kindle...Innovative?


The Kindle takes the e-book to the next level!
With its tight integration with Amazons book selling site, it has bought the e-book into the connected age by introducing free wireless connectivity to the e-commerce giant.
Electronic book readers are not new, Sony's experience with its reader shows that sales aren't always guaranteed. (www.pcworld.com, 17/01/2012)
Amazon have managed to take a relatively old, in terms of technology, and make it into something new and exciting. By introducing the connection with the Amazon website, e-books have now become something that everyone wants! Speaking from experience as me, my dad and my brother all received one at Christmas!

With the Kindle, it does have its downsides. With the sales of these, more and more people arent buying books which is going to eventually see the sales of books decline massively. It is the same as when CD players were introduced and the sales of tapes declined and now I think you can only buy tapes off sites such as eBay.com or in charity shops!

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