Welcome to my blog!

In this blog I will take about different areas of innovation and include some case studies and a few innovative products. Enjoy :)

Thursday 19 January 2012

Graze.com introduce new 'light box'


Graze.com offer a new way to snack healthy at work. Graze will deliver a box to any address you want, including your office, in this box will contain an assortment of low calorie snacks, which range from 49 to 146 calories.  They aim to "help grazers across the country stick to healthy eating resolutions in 2012" (www.fdin.org.uk 19/01/2012).

The company was started by seven friends (Graham, Ben, Tom N, Neil, Edd, Tom P and Brendan) who gave up their jobs to build the graze.com kitchen in April 2008. They shared passion to create snacks that do consumers good has resulting in the creation of a brand new food category and a new route to market- Nature Delivered.  (www.fdin.org.uk 19/01/2012)

Since creating the graze.com kitchen, the company set up the 'graze school of farming' in 2010, which is a registered charity. The school is based in Kabubbu in the heart of rural Uganda where students are taught how to grow, maintain and then harvest fruit from their own trees- graze.com have donated over £40,000 since 2010. 
graze.com won New Product of the Year at the Growing Business Awards in 2009.(www.fdin.org.uk 19/01/2012)

graze.com are very innovative, they have taken an idea of a new way of snacking and have created it into a business that delivers hundreds of boxes each week to all over the UK.  Since creating the boxes in 2008, they now have over 100 different choices of snacks to put in the box ranging from flapjack to nuts to dried fruit to breads. I personally get one of these boxes delivered a week and at £3.49 I think they are a bargain, they give me something tasty to snack on while doing work! And with your first box free and the second one half price you cant go wrong with it!
Take a look at their website, theres bound to be something that will appeal to you...
www.graze.com 

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