Dells Innovation House

Since the first Dell PC was introduced in 1986, Dell has continued to shape the industry by breaking new ground and pioneering critical developments in home, small business and enterprise computing. Dell's research and development (R&D) efforts now span the globe, driven by some of the industry's foremost product designers and engineers. At the core of Dell's innovation approach, however, remains an unwavering commitment to deliver new and better solutions that directly address customer needs.

Many innovations begin in-house, led by a global team of top engineers, product designers and technical experts. Others begin as a team effort with Dell's strategic partners. The mission is to deliver innovative and cost-effective solutions that meet today's real-life customer challenges and work seamlessly in existing environments and with other products.

Dell is uniquely positioned to impact industry trends. We maintain strong internal development capabilities. We partner, rather than compete, with top industry technology suppliers and original development manufacturers. We steer enabling industry standards and technologies through industry groups and strategic partners.  In this way, Dell spurs innovation and delivers value to customers

(www.dell.com, 04/01/2012)

I think the most innovative thing that Dell has done is the interchangeable lids. Dell have managed to take a simple laptop and innovated it so that there is a style for everyone.  

The lids start at £29.99 and there are a range of colours from blues to black to red to pink, along with flower print lids and checked lids. There is literally one for everyone! Dell are the only company that does interchangeable lids for laptops. Many other companies are selling different coloured laptop cases but not ones that can be changed. 

If I did like Dell computers I would defiantly buy one of the laptops with the purple lid!